“We must design for the way people behave, not for how we would wish them to behave.”
With nearly 20 years of experience as a digital strategist and researcher, I bring a proven track record of creating user-centered solutions to complex design and development challenges. Most recently, I’ve partnered with top organizations like IBM and General Dynamics, working on high-impact projects for U.S. Federal Government clients such as the Centers for Medicare and Medicaid Services and the U.S. Department of the Treasury.
My career has spanned two dynamic environments: the fast-paced, multi-project world of digital agencies and the mission-driven space of government contracting. As a strategist, UX researcher, and account leader, I’ve honed my ability to navigate competing priorities, foster strong collaboration, and deliver results that drive business and user success.
I’m a lifelong learner, endlessly curious, and energized by problem-solving. Throughout my career, I’ve worked across diverse stakeholder groups—executives, developers, designers, and UX professionals—always staying focused on what matters most: the end user’s experience.
Originally trained as a copywriter, I’ve retained a deep passion for content that communicates, connects, and informs. Whether it’s through published articles or personal creative projects, I continue to explore the intersection of storytelling and digital media.
Driven by a passion for my craft and a commitment to the people I work with, I strive to create meaningful, impactful experiences that solve real-world problems.